How to Beat Your Entrepreneurial Inertia

I’m a very driven entrepreneur. Always raring to go and full of ideas that have to be actioned. Constantly learning and trying out new things. But even I have days when I just don’t seem to have the energy to get stuff done. I’m sure you’ve also experienced such days. Whether it’s a lack of inspiration, a feeling of burnout, or feeling paralyzed when facing too many options, sometimes it’s hard to be anywhere near as productive as you normally are.

If this happens to you once in a while, it’s nothing to worry about. Maybe you just need a break or change of scene. But if this inertia goes on for days, weeks, and months at a stretch and business starts dwindling and there is nothing in the pipeline, it can be alarming!

Sometimes a hard knock, like losing a big client or not winning an important deal or a change in the business environment that puts us in a disadvantageous position can really impact our confidence and self-esteem – and we may not even be aware of it. It could linger at the back of our minds and slowly make us disengage from the work that we love doing. Fear of failure, fear of rejection, fear of being judged negatively, all these can paralyze us. 

Being an entrepreneur can be a lonely journey because we don’t feel comfortable talking about such situations with anyone – whether it’s our team or even our family members. We don’t want to spook our employees and we don’t want our families to worry about us. Somewhere deep down we also feel that if we talk about our inertia and lack of motivation, we will be judged negatively.

Inertia can show up in many ways. Sometimes you want to or must take some action steps, but you don’t take it? Sometimes you want to start a new business vertical or launch a new product, but something pulls you back to the current status quo situation. Sometimes you need to take an important decision, but you don’t decide?  Sometimes you make your plan, and never implement it, in reality. Sometimes you need to reach out to an important customer but you keep avoiding it. All these are signs of entrepreneurial inertia.

So, what can you do when you find yourself stuck in entrepreneurial inertia?

Five Tips To Beat Entrepreneurial Inertia

Here are 5 simple actions you can take to bounce back from inertia and save your business.

1. Step Back and Reflect

When things are not going as you would want them to go and you find yourself lacking the motivation to forge ahead, the most important thing is to re-focus your attention on your long-term goal. Ask yourself these three questions:

  1. Why you do what you do?
  2. What do you hope to achieve?
  3. What will achieving this do for you?

If you take time to reflect on these three questions, it will help you align your thoughts and actions with your goals and get you back on the track of getting things done. Seeing your ambitions in black and white will refocus your mind effectively.

2. Take Action to Create Momentum

Often, the best way to give yourself a kickstart is to simply take action. It almost doesn’t matter what this action is – it could be a piece of administrative work, some light research for a new project or even something completely unrelated to your business.

Once you start moving, your energy will usually begin to flow back and you can switch to something a little more intensive. However, don’t begin anything that could turn toward displacement activity – avoid social media at all costs, for example, unless it is a necessary part of your work schedule.

3. Prioritize Tasks

If you’re feeling overwhelmed by the size of your to-do list, then it can be helpful to bring it back down to size by scrapping the less important and urgent items. Take a close look at which jobs really need to be done first. This will help give you a little more clarity and generate a burst of motivation.

There are many tools that can help you prioritize and stay focused. Try and keep your list of activities to just 2-3 important activities in a day and make them happen. Once you start seeing that you are able to tackle the 2-3 important tasks for the day, you will feel energized and motivated. You can even reward yourself to keep the motivation going.

4. Talk to a Coach or Mentor

When you know you’ve got things to do but you’re not in the right frame of mind, it’s easy to become frustrated and angry with yourself. This is unlikely to improve matters. If you’re not the type who can step back and reflect on your own, try talking to a coach or mentor.

A coach will ask you questions that will help you reflect and come up with answers that a really very personal to you. The coach will also help you with planning out your action steps and will help you with holding yourself accountable.

If you speak to a mentor, they may be able to share their own experience of snapping out of inaction and low energy situations. Some of those ideas might resonate with you.

5. Step Away

Finally, sometimes it’s really better to just step away for a while rather than allow yourself to become frustrated with your lack of motivation and results. Take some time off to recharge. Physical activity can be really rejuvenating – walking, running, playing a sport, etc can help revive your energy levels and make you feel better about yourself. Meditation, digital detox, short staycations, are some other options to explore.

Hope these ideas help you snap out of inertia if you’re experiencing one. While it is not humanly possible to be driven and energetic all the time, but as an entrepreneur, you can’t afford to let your low-productivity days come around too often or stay too long . By using one or more of these tips, you can get back in the groove and start pushing your business forward once again.

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